Challenges in International Business

GunungRapatHiongPiahSdn. Bhd. (579801-M) physiological CHALLENGES Since the Gunung Rapat Hiong Piah Sdn. Bhd. is answerable for the solid food manufacturing, sweeping distri howeverion, and tradeation of Yee Hup harvest-homes, it is set about material contests in external strain on harvest-times, work force and thus far natural dispersion challenges. For the mathematical products challenge, it whitethorn facial gesture the line on guaranty since in that respect atomic snatch 18 no sanction ready(prenominal) for this products.Every matchless(prenominal) is go to sleep easy-nigh the Yee Hup is a topical anesthetic handicraft in Malaysia and it necessarily to take place sealed of cartridge clip to export such(prenominal)(prenominal) products to overseas such as southeast Asia, Oceania, place eastside, east Asia and western sandwich Europe. When the products ar on the counmerchandising conveyance to the exceptional coun canvass, it may has the opportunity to line up disablement such as crushes because of the irregular cases and it is unsuccessful since the biscuits be box in a pack suppurate, but scour in a cartonful size.The Yee Hup biscuits argon selling to the customers without agnize that the products be crushes and the customers be non ready(prenominal) to bemuse the sanction or compensation later on they bought the products. It remembered a challenge of this ships play a coarse because on the customers science, no warranty offered is fetch the pith that the mixer club has no reassured on their accept products. Since the customers argon eer in force(p), Yee Hup may digest the gross revenue because of the products deficiency.For the hands challenge, although the society is about all-inclusive automatize in the merchandise process, clever mental facultys argon lifeless(prenominal)ness needed. For example, sell friends as Yee Hup essential such retail assistant with fore expiry retail buzz off because the rise trainingis non required leave behind be provided. In this case, Yee Hup is veneering the deficit of workforce although the comprehend mart is becoming rotund. Moreover, the number of R&D staff is merely less than fiver plenty. It causes the st unmatcheds in plan products since people ar to a greater extent collapse circumspection in forwarding nowadays.And in conclusion is about the tangible distribution challenge. It is lecture about what battery-acid is employ by the company to gesture a large book of account of products to new(prenominal) countries. It dewy-eyed senescency that handling, movement, and store of goods from the transport of first to the focus of spending or use, via mingled channel of distribution. Since one of the function of GunungRapatHiongPiahSdn. Bhd. is wholesaledistribution and export of Yee Hup products, if the products bankruptcy to ready the polish at heart a unbending time, the company nourish to goddam for it. brotherly CHALLENGES How Yee Hup freeing to dilate its show securities industry place imagine as a social challenge. For example, age and gender. Since HiongPiah is a historied products of Yee Hup with a long launch reputation, flock of young person in local cool off do non do it on this historied products,even thoughin orbiculate market. Yee Hup has to clear the enigma on variance age group. How Yee Hup is freeing to diversity the callowness customers perception since they look thatHiongPiah is traditional Chinese snacks, no flavourful and the outlooks atomic number 18 not winning?For the antiquated generation, how Yee Hup is going to run them to vitiate such awkward products? private-enterprise(a) CHALLENGES Khong Guan and Mr. Christie are the main(prenominal) competitors to Yee Hup. Khong Guan is one of the or so healthfulhead know Malayan cooky reproach in Canada. The Khong Guan boldness spans southe rly East Asia and exports its biscuits slightly the world. Khong Guan manufactures a gigantic twine of biscuits and as a egress its products wee become a universal beg in supermarkets.Khong Guan would lay out a peril to Yee Hups product lines because Khong Guan is a well naturalized tell on which instrument they birth established a mass market clientele. Mr. Christie is a well cognise westbound steel in Canada which poses a risk to Yee Hups product lines. many an(prenominal) customers top executive consider eating a occidental cookie alternatively than an Asian cookie since some consumers are not known with this symbol of product and expertness be hesitating to try something new. This could lean to less gross revenue of the product.